I have been waiting for this display for over a year now. This new material might be old news to some of you, I am very excited to see this carpet. On visual inspection, its looks are common to Mohawk’s peers. Cut and loops styles do stand out though. Where this carpet excels is touch. I have never felt any mainstream carpet as soft. Mohawk Smart Strand is like a cotton tee-shirt, a terry cloth robe or a fleece lining. I’ve never felt anything like it. How well it wears will be the test. Mohawk says it has superior stain resistance, anti-fade with UV stability and great fiber retention from abrasion. We will see. Any guinea pigs?